DESIGNED BY ICE
UX/UI Designer  ·  Boston  ·  2026

UX/UI Designer

designing for how people
actually feel

I’m Ice, a Thai designer based in Boston.
Before transitioning into UX, I spent years working closely with people across hospitality, marketing, and communications—experiences that taught me to pay attention to how people actually feel.


See selected work → About me →
Currently
Exploring  →  AI-assisted design workflows and emotionally aware UX Reading  →  "The Design of Everyday Things" Available  →  Product UX opportunities · 2026 ◆
01 — Featured Work

Designing thoughtful experiences
for real human decisions

Each project explores how thoughtful product design can reduce uncertainty, build trust, and shape the way people experience digital interactions.

MyPlace — helping people make confident housing decisions
MyPlace
Product Design 2025

MyPlace — helping people make confident housing decisions

Focus → Trust · Verification · Housing Decisions

A product experience exploring how verification, communication, and trust-centered UX can help people feel more confident navigating short-term housing decisions.

Project Snapshot
6 Weeks• 12 Interviews• 2 Usability Tests• Hi-Fi Prototype
My Role → Research • UX Design • UI Design • Prototyping
View case study →
Gatherly — helping people feel comfortable meeting new people
Gatherly
Product Design 2025

Gatherly — helping people feel comfortable meeting new people

Focus → Community · Belonging · Social Confidence

A community-driven product exploring how onboarding, discovery, and emotionally aware UX can help people feel more comfortable engaging with new experiences.

Project Snapshot
4 Weeks• 6 Interviews• 2 Usability Test• Hi-Fi Prototype
My Role → Research • UX Design • UI Design • Prototyping
View case study →
02 — Client Projects

Client Projects

Real-world design work created in collaboration with clients, focusing on UX/UI design, branding, and digital experiences.

George's

Product Design 2025

George's — designing belonging into comic culture

Focus → Community · Marketplace · Trading · Creative Tools

A community-first platform exploring how a local comic shop can become an online neighborhood—where readers discover and buy comics, trade with each other, learn to write their own, and find people who genuinely love this stuff.

My Role → Concept • UX Design • UI Design
View project →
03 — Perspective

I pay attention to the small moments that shape how people feel.

The hesitation before making a decision. The relief of finally understanding something. The quiet reassurance of knowing a product is working with you, not against you.
That's the part of product design I care about most.
— Things I keep noticing about people and products.
01

Trust is usually built quietly.

People often decide whether something feels trustworthy before they consciously realize it. Clear communication, thoughtful defaults, and small moments of reassurance quietly shape that decision.

02

People don't use products in ideal conditions.

They use them while distracted, overwhelmed, uncertain, or emotionally tired. I try to design experiences that reduce both cognitive and emotional friction, not just functional friction.

03

Good onboarding creates confidence.

Sometimes users already understand the interface. What they actually need is clarity, reassurance, and the feeling that they're making the right decision before moving forward.

04

Good products feel like good hospitality.

Calm. Thoughtful. Never trying too hard. My background in hospitality taught me that the best experiences are often built through small details people barely notice but always remember.

04 — Playground

Side experiments and smaller pieces.

A space for smaller experiments, behavioral observations, and ideas still taking shape.

Experimental · 2024

Circular Play

A play-based concept exploring how kids develop reuse habits through everyday objects.

Open notebook →
Service Design · 2024

Phinista Cafe

Menu and ordering flow redesign for a small cafe in Boston — easier first-time choices.

Open notebook →
Product Thinking · 2024

Tinker journal

Short concept explorations on trust, micro-interactions, and how products earn loyalty.

Open notebook →
05 — About

Hi, I'm ice — a Product UX Designer who notices the small things.

Before design, I worked in hospitality, marketing, and communication — experiences that taught me how much small details can shape the way people feel.

Today, I care about clarity, trust, and the quiet details that shape whether an experience feels frustrating, forgettable, or genuinely supportive.

Product Design Research Service Design Brand & Comms
Resume · Kallayarat
Resume page Open the PDF in a new tab →
Take it with you — PDF, one page. Download PDF ↓